Go Fast, Look Flash – the ICON 1000 Spring / Summer Collection

Get your head out of your past. The new season of ICON 1000 product is upon us and it fuses vintage feel with modern legitimacy – technical fabrics, premium leathers, and D3O armor. Toss away that vintage frown and moldy jacket, you’re entering a new age. Four new jackets, four new helmet graphics, and more most impressive pair of kevlar jeans yet (hint: no hung liner), all-new technical casuals, and leather goods constructed for travels far and wide. So what are you waiting for? Head over to the collection page and explore all the new options. See you at the stoplights.


Everything is Process

We build them, we thrash them, and then we build them again, all in pursuit of inspiring and being inspired by the apparel we build. Each ICON bike is a group effort. Like every custom, it takes a village. To put a single name on a bike, is bullshit. ICON 1000 – Everything is Process from ICON 1000 on Vimeo.


Through the Fire | The All New ICON 1000 Iron Lung

ICON and ICON 1000 customs are intrinsic to our gear. The gear we design influences the bikes we build, and the bikes we build in turn influence the gear we will make. Every ICON bike is built by us in our home office of Portland, OR. The Iron Lung was no different. She laid in the garage for multiple years waiting for a second breath. With the Spring apparel launch approaching in February 2014, it was finally time to resurrect this Sportster. The design brief  was to replicate the bikes that Harley Davidson dared to build in the 1970s – world beating endurance and circuit racers. We have big plans for the ICON 1000 line of apparel so her bombastic approach Read More


The last vestiges of humanity have started to wear thin. Containment conflicts have taken a mighty toll on infrastructure and society. Only an elite squad of hunters/killers were keeping the zombie hordes from snuffing out the last breath of civilization. The mission is always the same, but never without challenges – contain the undead by any means necessary. ICON 1000 Containment Conflicts from ICON 1000 on Vimeo.


Walkers Beware | Containment Conflicts – Teaser

The industry thought we were joking with all this apocalypse advertising. Surely we weren’t serious. We couldn’t be. Right? Wrong. ICON 1000 plays for keeps, and no walker will stand in our way. Want another 3/4 helmet faux-romantic surfer/skater/motorcycle video? Well, this isn’t the film for you. Remember kids, happiness is a belt-fed weapon and motorcycle meant for ass-kicking. See you on Halloween for the full video. The Containment Conflicts – Teaser from ICON 1000 on Vimeo.